Pepsi’s 2015 Super Bowl Ad

Pepsi Super Bowl 2015: Halftime Touches Down

Pepsi have put most of it’s advertising dollar in the Halftime show. It’s the 3rd year in a row, that Pepsi sponsors the Super Bowl halftime show.

Their 30 sec Ad spot leading to that show:

Using hashtag #halftime, Pepsi invited people across the US to submit photos or videos nominating their town as a venue for a halftime show.

Online Ads:  Leading to the SUPER BOWL:

The Cutest Halftime Show Ever! Published on Dec 18, 2014:

Katy Perry: Super Bowl Halftime Show ; Published on Nov 23, 2014:

Agency: Multiple advertising agents.


McDonald’s 2015 Super Bowl Ads

McDonald’s 2015 Super Bowl Ads : Pay With Lovin’

Agency: Leo Burnett

The idea behind the ad is that McDonald’s , will be randomly accepting “lovin’” as a form of payment between Feb 2-14.
The customers will be randomly selected, and asked to do a random act of lovin’ (hugs, call family, dance, etc) in exchange for not paying for the item.

A small explainer video explaining the concept:

Style of the campaign: Emotional induced viral marketing.