Coca-Cola Super Bowl Commercial 2015 #MakeItHappy
The utopian idea that we can make life happy if we stop being mean to one another.
Online, CocaCola teamed with several stars to amplify it’s message:
Agency Wieden + Kennedy
Pepsi have put most of it’s advertising dollar in the Halftime show. It’s the 3rd year in a row, that Pepsi sponsors the Super Bowl halftime show.
Their 30 sec Ad spot leading to that show:
Using hashtag #halftime, Pepsi invited people across the US to submit photos or videos nominating their town as a venue for a halftime show.
The Cutest Halftime Show Ever! Published on Dec 18, 2014:
Katy Perry: Super Bowl Halftime Show ; Published on Nov 23, 2014:
Agency: Multiple advertising agents.
McDonald’s 2015 Super Bowl Ads : Pay With Lovin’
Agency: Leo Burnett
The idea behind the ad is that McDonald’s , will be randomly accepting “lovin’” as a form of payment between Feb 2-14.
The customers will be randomly selected, and asked to do a random act of lovin’ (hugs, call family, dance, etc) in exchange for not paying for the item.
A small explainer video explaining the concept:
— McDonald's (@McDonalds) February 2, 2015
Style of the campaign: Emotional induced viral marketing.