Pepsi Super Bowl 2015: Halftime Touches Down
Pepsi have put most of it’s advertising dollar in the Halftime show. It’s the 3rd year in a row, that Pepsi sponsors the Super Bowl halftime show.
Their 30 sec Ad spot leading to that show:
Using hashtag #halftime, Pepsi invited people across the US to submit photos or videos nominating their town as a venue for a halftime show.
Online Ads: Leading to the SUPER BOWL:
The Cutest Halftime Show Ever! Published on Dec 18, 2014:
Katy Perry: Super Bowl Halftime Show ; Published on Nov 23, 2014:
Agency: Multiple advertising agents.