Pepsi’s 2015 Super Bowl Ad

Pepsi Super Bowl 2015: Halftime Touches Down

Pepsi have put most of it’s advertising dollar in the Halftime show. It’s the 3rd year in a row, that Pepsi sponsors the Super Bowl halftime show.

Their 30 sec Ad spot leading to that show:

Using hashtag #halftime, Pepsi invited people across the US to submit photos or videos nominating their town as a venue for a halftime show.

Online Ads:  Leading to the SUPER BOWL:

The Cutest Halftime Show Ever! Published on Dec 18, 2014:

Katy Perry: Super Bowl Halftime Show ; Published on Nov 23, 2014:

Agency: Multiple advertising agents.