McDonald’s 2015 Super Bowl Ads : Pay With Lovin’
Agency: Leo Burnett
The idea behind the ad is that McDonald’s , will be randomly accepting “lovin’” as a form of payment between Feb 2-14.
The customers will be randomly selected, and asked to do a random act of lovin’ (hugs, call family, dance, etc) in exchange for not paying for the item.
A small explainer video explaining the concept:
— McDonald's (@McDonalds) February 2, 2015
Style of the campaign: Emotional induced viral marketing.